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The Urban ah-ha! moment

They saw a need and filled it. Longtime friends, Cindy Goldberg and Kerri Stenson have raised their children together, volunteered, planned events, traveled… and now, they have also turned their attention to bringing a stylish and smart reusable bag solution to market, Urban Market Bags.

After years of grocery shopping, driving kids to extracurricular activities, managing household errands, and all other routine happenings, they were well aware of how many bags are needed to get through each day. Being environmentally conscious, and early adopters of reusable bags, but as time went on, those reusable bags became stained, soiled, flimsy, took up too much storage space and were not always conveniently available.

One night, their ah-ha! moment happened over a glass of wine in Hawaii, the first state to eliminate plastic bags. Sitting by the ocean and appreciating Hawaii’s efforts to keep it pristine, Cindy and Kerri instantly knew that there is a better way to be environmentally responsible (and look cute while doing it!). So they dug up the design for the original Olive Smart bags (created with mutual friend Stephanie Ashworth), made a few tweaks, and were on their way.

Urban Market Bags was born —the only true system that eliminates the hassle of dealing with stains, bulkiness and soiling, and adds efficiency, style and practicality to your life. One drawstring pack, many market bags that are completely washable. It just makes sense.

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